AI Won’t Replace Creativity—But It Will Change How You Work
What would you do with 10 extra hours a week?
For most arts leaders, that time would go straight into fundraising, audience engagement, and creating work that matters.
But too often, we don’t get that time back. We drown in meetings, emails, grant reports, and administrative clutter—all the things that keep us from doing the creative work that drives impact.
That’s where AI comes in.
And no, AI isn’t replacing artists. It’s removing the barriers that prevent us from creating.
In my latest episode of ARTS Redefined, I sat down with Matt Fornito, AI expert and CEO of the AI Advisory Group, to break down:
✔️ Why AI is a tool for creativity, not a threat
✔️ How AI can save time for the arts sector—without sacrificing authenticity
✔️ The biggest myths holding creatives back from using AI
✔️ How AI can help us engage audiences and secure funding in new ways
AI as a Creative Amplifier, Not a Replacement
Let’s get real—AI can’t feel, imagine, or innovate as humans do.
But it can help:
Speed up tedious tasks so you can focus on your mission
Generate ideas that spark new creative directions
Provide insights on audience engagement and donor behavior
Enhance storytelling with data-driven impact
It’s not about replacing creativity—it’s about giving us back time to create.
Why the Arts Can’t Afford to Ignore AI
Here’s the hard truth: Other industries already leverage AI to increase efficiency and scale their impact.
If the arts sector ignores AI, we risk:
🚨 Falling further behind in digital innovation
🚨 Missing out on funding opportunities tied to data and AI-driven strategies
🚨 Losing engagement with younger audiences who are already interacting with AI-powered content daily
The question isn’t “Should we use AI?”
It’s “How can we use AI in a way that aligns with our mission?”
Your Next Steps: How to Start Using AI Now
Not sure where to begin? Here’s what Matt Fornito recommends:
🎯 Identify repetitive tasks—AI can streamline grant writing, marketing, and admin work
🎯 Use AI for audience research—find out where your audience is and what they engage with
🎯 Experiment with AI tools—try AI for brainstorming, content creation, or workflow automation
🎯 Stay in control—use AI as a creative assistant, not a decision-maker
Listen to the Full Episode
AI isn’t the future—it’s right now.
And the arts sector needs to start using it strategically—so we’re leading the conversation, not catching up.
Listen to my conversation with Matt Fornito at www.theaiag.com on ARTS Redefined for a deep dive into how AI can make the arts sector more sustainable, creative, and impactful.
What are your thoughts on AI in the arts?
