Funding the Future of the Arts: Insights from Dr. Mark Lomax II on Building Meaningful Partnerships and Measuring Impact
In a world where arts funding is more competitive than ever, how can organizations secure sustainable support while staying true to their mission? In the latest episode of ARTS Redefined, I had the privilege of speaking with Dr. Mark Lomax II—a visionary artist, composer, and funder who brings a unique perspective on the evolving landscape of philanthropy for the arts. Together, we dive deep into what it truly means to build lasting partnerships with funders, the critical importance of storytelling, and how to use data to tell a compelling impact narrative.
Embracing Partnership over Transactional Funding
Mark sheds light on a fundamental shift in philanthropy: the move from transactional funding to partnerships rooted in shared values and long-term goals. He explains that today’s funders aren’t just looking for numbers—they’re looking for relationships with organizations that align with their vision for social impact. For arts organizations, this means a pivot from simply asking for donations to building meaningful connections with funders who believe in their mission.
“Success in arts funding today means developing deep, mission-aligned relationships,” Mark says. He encourages organizations to view funders as collaborators rather than solely as financial backers. This collaborative mindset strengthens the arts ecosystem and helps secure the kind of sustainable support that smaller and mid-sized arts organizations desperately need.
The Power of Data-Driven Storytelling
As an artist and a funder, Mark understands that storytelling is at the heart of any effective funding appeal. But in today’s data-driven world, sharing an inspiring story is no longer enough; funders want to see tangible outcomes.
“Arts organizations must move beyond transactional metrics like audience numbers,” he emphasizes. “We need to highlight the transformational impact—like the positive influence on quality of life and community well-being—that arts engagement provides.” This shift from purely economic metrics to transformational impact narratives is a crucial strategy for gaining the support of funders who prioritize long-term community benefits.
Innovating and Adapting in a Post-Pandemic World
The pandemic forced arts organizations to rethink their engagement strategies, particularly in the digital space. For Mark, this pivot represents an opportunity to innovate. Smaller organizations, he notes, are uniquely positioned to adapt quickly and take creative risks that larger institutions might avoid.
“Being nimble and embracing the digital space is crucial,” he says. “Smaller organizations often have the flexibility to test new approaches to engage their communities. This adaptability is a competitive edge in today’s funding landscape.”
Mark also calls attention to the scarcity mindset that often plagues arts funding. Instead of competing for limited resources, he advocates for a more collaborative approach, where organizations amplify each other’s reach and impact by sharing audiences and resources. He believes that breaking down these silos can help transform the arts sector as a whole, fostering a more sustainable and supportive ecosystem.
Measuring Impact Beyond Economics
One of the most compelling parts of our conversation centered on the future of arts impact measurement. Mark and I explored the idea of developing tools to measure “public value” in the arts—metrics like empathy, kindness, and well-being that go beyond traditional economic impact. In a society where arts funding is often scrutinized under a capitalist lens, being able to quantify these less tangible impacts could be revolutionary.
As Mark points out, “If we can start measuring the true social impact of the arts—how it reduces anxiety, improves literacy, or fosters community connections—we can make a stronger case for investment.” This holistic approach to arts funding could redefine how policymakers and funders view the arts, shifting the conversation from “nice-to-have” to “must-have.”
Conclusion: Building the Future of Arts Funding
This conversation with Mark reminds us that arts funding is as much about relationships, innovation, and societal impact as it is about dollars. For arts leaders and advocates, the message is clear: storytelling, data, and a willingness to innovate are essential tools in building a sustainable future.
Ready to explore the future of arts funding further? Listen to my entire conversation with Dr. Mark Lomax II on ARTS Redefined and discover strategies for reshaping the funding landscape for the arts. Spotify, Apple Podcast, YouTube
