Redefining Arts Marketing with Dave Wakeman
In this episode of ARTS Redefined, marketing expert Dave Wakeman discusses the critical strategies arts organizations must adopt to thrive in today’s competitive landscape. Angela P. Meleca dives deep with Dave into topics like the importance of balancing brand building with short-term sales tactics, the pitfalls of discounting, and how to effectively engage non-customers. Dave emphasizes the need for a strong value proposition and well-executed product launches to differentiate your organization and achieve long-term growth. Whether you're an arts marketer or leader, this episode provides actionable takeaways to help you rethink your approach to marketing in the arts.
Key takeaways include:
- Rethinking traditional marketing strategies
- The importance of long-term brand building
- Why engaging non-customers is crucial for growth
- The dangers of discounting and how it undermines brand value
- How a strong value proposition and strategic product launches differentiate your organization
Listen to the full episode on ARTS Redefined and transform your marketing strategies today.
Renaissance of Relevance is a dynamic platform where the future of the arts is reimagined. Here, we bring together the transformative insights from the *ARTS Redefined* podcast, where we explore new narratives and strategies for arts leaders and our arts advocacy consulting expertise, offering actionable guidance to elevate the impact and visibility of creative institutions. Central to our mission is the **Institute for Arts Impact**, empowering organizations with cutting-edge tools to measure and communicate the profound value of the arts. Join us as we lead a revolution in arts funding and advocacy, fostering a renaissance where the arts are recognized as vital to a vibrant, sustainable society.