Your Art Changes Lives.
Let’s Prove It.
We help the arts sector communicate its human impact—
so you are seen as essential civic infrastructure, not an “extra.”
Together, we shift from counting outputs to measuring outcomes,
connecting creative work to public value to increase relevance and resources.
That shift starts here.
Overlooked and Undervalued?
You’re not alone.
People still view the arts as “nice to have” rather than essential.
The first step in changing that perception is an Inside-Out Shift—reframing how we define and communicate our impact. For too long, we’ve measured value by what we produce instead of what we change.
This shift begins within our own sector. Boards, staff, curators, and councils must align around one truth: the arts are in the business of human outcomes. We improve mental health, strengthen civic engagement, and foster more empathetic and resilient communities.
That’s not a side effect of the arts. It’s the point.
Decades of scientific and academic research prove the arts’ impact on the brain and human behavior. Our work bridges that evidence to everyday practice—making the measurement of human outcomes accessible to every organization, regardless of size.
Measuring human outcomes isn’t just possible—it’s the path forward. It’s how we prove public value and shape the future of arts funding.
Turn your impact into investment.
Before the arts can measure impact, we must redefine what impact means.
Most organizations jump straight to counting heads, but lasting investment begins with counting connections.
At Meleca Creative Advisors, we help you move from awareness to alignment through Pre-Advocacy™—a process that connects outcomes, language, and intent before seeking support.
When the story you tell aligns with the value you deliver—belonging, empathy, wellness, and readiness—funders listen differently.
Measurement comes next, not first.
We turn lived experience into measurable public value.
For too long, the arts have been expected to prove their worth through ticket sales and budgets.
The real impact is in outcomes we can now measure—belonging, empathy, confidence, critical thinking, and relief from loneliness.
We help translate that impact into measurable relevance, investment, and long-term sustainability.
How We Help You Succeed
The arts have spent decades defending their value. We help you prove it.
Our five-step pathway makes relevance measurable, fundable, and sustainable—helping organizations, funders, and councils move from scarcity to strategy.
Step 1 – Reframe the Problem
The arts are often undervalued because their impact can seem intangible.
We help you shift that narrative by reframing your work through measurable human outcomes— such as belonging, confidence, empathy, and growth.
Step 2 – Align Your Impact
Using the 5 Outcomes Framework, we identify where your programs already create public value and show how that impact aligns with funder priorities and community needs.
Step 3 – Activate Your Strategy
Through the 90-Day Impact Roadmap, we help you translate your outcomes into language and tools that funders understand and support.
Step 4 – Build Accountability
We guide boards and funders in adopting outcome-based decision tools that align investments with proven impact—building lasting trust and transparency.
Step 5 – Advance Your Impact
Scale your proof of relevance through the Return on Art™ Framework—embedding measurable outcomes into your organization’s DNA and demonstrating the public value that sustains investment.
Our Partners
Trusted by arts councils, funders, and cultural organizations leading the next wave of data-driven advocacy.
Trusted by arts leaders, councils, and funders redefining the future of arts impact.
Testimonials
“Angela helped participants reimagine advocacy and reconnect with the deeper ‘why’ behind their work.”
“Angela listened thoughtfully to our specific regional concerns and offered clear, actionable steps to help elevate and streamline our arts advocacy work. Her professionalism and collaborative approach made a lasting impact.”
—Melissa Astin, Director of Grants & Community Engagement at ArtsBuild
“Only a very small group of experts in the field understands that changing the way in which nonprofit arts organizations do business is the only answer to every issue the sector faces. By insisting on leaning into the “nonprofit” side, Angela is among the few who have risen to the top of the field when it comes to impact and sustainability. In short, she gets it. Those who are lucky enough to work with her can only benefit from the change she inspires.”
—Alan Harrison, Nonprofit Arts Author of Scene Change, and Consultant
“Angela’s leadership through the Collaborative Arts Impact Initiative has not only reshaped how we think about impact —it’s challenged me personally to lead with more clarity, courage, and accountability. She has given us the language, tools, and conviction to build programs that not only feel meaningful but also prove it. That’s a lasting shift.”
Emily Oilar, Director, Planning and Strategic Projects, Wexner Center for the Arts
“Her global and forward-thinking ideas and current actions toward measuring the impact of the arts qualitatively are inspiring and exciting!”
—Michelle Tavenner, Dir. of Artistic Programming and Education, McConnell Arts Center
“Angela is a problem solver, always looking for the best way over, under, or through a challenge. If you're looking for a seasoned professional to help you or your organization rethink and rewrite your story of value, positioning your organization
as vital to your community's growth, Angela is that professional.”
—Christy Farnbauch, Executive Director, The Ohio Contemporary Theatre
Arts Funding Resources
Practical strategies, frameworks, and insights to help you turn impact into investment.
ARTS Redefined YouTube
ARTS Redefined Podcast
Arts Leadership & Impact Newsletter