Why Meleca?
You deserve more than a seat at the table. You deserve to be seen, understood, and funded for the work you do every day. We bring deep expertise, real-time tools, and the Return on Art™ Framework to help you prove impact, align your team, and secure the resources your mission deserves.
Arts organizations aren’t “extras.” They are civic, human, and vital. Yet too often, you’re asked to prove your worth with metrics that miss the point. That’s not your failure—it’s a failure of the system. We’re here to close that gap so your impact is measured, valued, and funded.
At Meleca Creative, we start with who you are and what your work truly does. We don’t use templates or outdated frameworks. We help you translate your impact into outcomes that matter—outcomes that move funders, shape policy, and prove what you already know: the arts are not extra. They are essential.
We believe your work is essential.
You shouldn’t have to do this alone.
Whether you’re preparing for a major grant, aligning your team, or rethinking how to tell your story, we’re with you every step of the way. Together, we turn uncertainty into strategy and build the support your mission deserves.
Led by experience.
Focused on what’s next.
Founded by Angela Meleca, a national leader in arts advocacy and creator of the Return on Art™ Framework, Meleca Creative brings over 30 years of experience across policy, communications, nonprofit strategy, and systems change. Angela led a coalition that secured more than $160 million in public funding for arts organizations and developed first-of-its-kind tools that help leaders nationwide measure outcomes such as empathy, belonging, and social well-being—outcomes that truly matter.
We don’t believe in one-size-fits-all solutions. Every organization has a unique story, and our work is built to help you tell it in a way funders can see, feel, and support. Our approach is strategic, data-driven, and rooted in public value—because proving your impact should translate into lasting investment.
“$160M in arts funding secured. Informed by 30+ years shaping impact across journalism, policy, strategy, and advocacy.”
You already do the hard work.
We make sure it gets recognized—and funded.
Your mission matters. Your impact is real. You don’t have to figure this out alone. If you’re ready to move from being overlooked to being invested in, we’ll help you make that shift.
Intellectual Property Notice
The logic model, outcomes framework, and measurement strategy developed for the Collaborative Arts Impact Initiative (CAII), including the Return on Art™ (ROA™) approach, were created by Meleca Creative Advisors. These materials are protected intellectual property owned by Meleca Creative Advisors.
This framework was developed in collaboration with Measurement Resources Company.
No portion of this model, its outcomes, or associated materials may be duplicated, adapted, or redistributed without written consent.