The New Governance System for Public Value
The Field Brief introduces the Return on Art governance model, a system that helps boards, funders, and public agencies adopt measurable outcomes as the standard for decisions on relevance, investment, and public value.
It explains why the arts have struggled to prove their worth and offers a path forward grounded in evidence, alignment, and accountability.
What You’ll Learn
• Why traditional advocacy has stalled and what replaces it
• How measurable human outcomes reshape the role of the arts
• The governance gap facing arts organizations
• The Return on Art Framework and its five governing principles
• How boards and funders use outcomes to guide investment
Designed for the People Who Shape the Field
The Field Brief is written for board members, arts executives, funders, councils, and policymakers who need a clear, measurable way to understand the public value of the arts.
It provides the strategic backbone for decision-making in a system that demands transparency, alignment, and demonstrated impact.
If you’re exploring how to apply the Return on Art governance model to your organization’s strategy, we would welcome a conversation.