The Return on Art™ Framework helps arts leaders move from outputs to outcomes—proving transformation, not just activity.
Tired of advocacy that doesn’t land?
Start with the Pre-Advocacy Toolkit, a free guide that gives you practical steps to show measurable impact and secure the funding you deserve.
Trusted by the Field
“Meleca Creative Advisors are experts at making data meaningful, not just measurable. Angela’s guidance helped us align our impact with a larger arts ecosystem and communicate our value to funders with clarity and power. This is exactly the kind of support arts organizations need right now.”
Why These Metrics Matter
The Return on Art™ (ROA™) Framework doesn’t just measure participation—it measures transformation.
Built on Results-Based Accountability and validated tools recognized across the health, education, and workforce sectors, ROA™ was developed in collaboration with arts organizations nationwide to capture real, human outcomes.
Each outcome we track—from empathy and growth mindset to creative confidence and mental well-being—is backed by nationally recognized measures and trusted across the field.
Note: The Collaborative Arts Impact Initiative has since evolved into the Return on Art™ Framework.
What You’ll Learn:
This toolkit gives you practical steps to show measurable impact and strengthen every funding conversation. You’ll learn how to:
✅ Use Pre-Advocacy™ to align your message, audience, and ask before meeting with funders
✅ Apply the “5 Whys” to uncover the real impact behind your work
✅ Measure outcomes like belonging, confidence, and critical thinking
✅ Make your case with the Return on Art™ Framework in funder meetings
This PDF is a practical guide used by dozens of arts organizations across the country.
This toolkit is built for:
✅ Nonprofit arts leaders ready to replace legacy metrics with measurable impact
✅ Fundraisers looking to prove value, not just describe it
✅ Grantmakers and agencies ready to fund what works
Proven. Measurable. Fundable.
Real Data. Real People. Real Impact.
Here’s what one Ohio-based arts organization achieved with the Return on Art™ Framework:
54.3% drop in loneliness after just one cycle
Biggest gains among women and clients of color
Results tied to mental wellness and stronger community connection
Whether you’re making the case for your own program or funding someone else’s, this toolkit helps you move beyond headcounts to focus on what truly counts:
✔ Proven results
✔ Real-time metrics
✔ No fluff
Created by Angela Meleca, founder of Meleca Creative Advisors and creator of the Return on Art™ Framework.
Want to apply the Return on Art™ Framework to your organization? Book a 1:1 call