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Not from the arts —
and that’s the advantage.

After three decades across journalism, politics, and public policy, I turned my focus to the arts. That perspective helps organizations like yours connect creativity to measurable civic value.

We bridge mission and metrics, translating artistic impact into outcomes that move funders, shape policy, and strengthen relevance.

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From Awareness to Accountability:

The Pathway to Measurable Public Value

The Renaissance of Relevance™ Funnel shows how organizations move from awareness to measurable, fundable proof of impact. Each stage deepens understanding, alignment, and accountability, helping organizations not only prove their impact but live it—from learning the language of outcomes to embedding it into governance.

It starts by reframing the problem of disregard, defines success through the 5 Outcomes Framework, operationalizes it with the 90-Day Impact Roadmap, institutionalizes it through the Governance Layer, and scales it using the Return on Art™ Framework.

This isn’t a consulting sequence—it’s a change model. One that helps boards, funders, and leaders turn artistic mission into measurable civic value. Every organization enters at a different point but moves toward the same goal: making relevance measurable, fundable, and sustainable.

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A five-stage pathway that helps organizations move from
awareness to measurable public value, transforming how
boards, funders, and leaders define and demonstrate impact.

Renaissance of Relevance™ Funnel

  • Awareness

    Reframe the problem of disregard. Learn the language of outcomes and connect artistic value to measurable human impact.

  • Alignment

    Adopt the 5 Outcomes Framework. Define success through belonging, empathy, confidence, and creativity—not attendance alone.

  • Activation

    Implement your 90-Day Impact Roadmap. Translate understanding into measurable, fundable outcomes.

  • Accountability

    Establish the Governance Layer. Equip boards and funders with outcome-based decision-making and resource-alignment tools.

  • Advancement

    Scale through the Return on Art™ Framework. Institutionalize measurement as your organization’s proof of relevance and public value.

Angela gave us language for what we’ve always known: our work changes lives, not just attendance numbers.
— Participant, Alabama Bill Bates Leadership Institute (BBLI)