Your Bonus Toolkit Is Ready
Thanks for downloading 5 Outcomes Funders Actually Care About.
As promised, here’s your bonus resource to help you take the next step.
The Pre-Advocacy Toolkit provides clear, practical steps to transition from tracking activity to proving impact—so you can start reframing your outcomes in a language that resonates with funders immediately.
Use this guide to:
Align your message, audience, and ask before meetings with funders
Apply the 5 Whys to uncover the true impact behind your work
Measure outcomes like belonging, confidence, and critical thinking
Make your case with the Return on Art™ Framework
“Angela’s leadership through the Return on Art™ Framework reshaped how we think about impact at the Wex. It also challenged me personally to lead with more clarity, courage, and accountability. She gave us the language, tools, and conviction to build programs that not only feel meaningful but also prove it. That’s a lasting shift — and I’m grateful to be part of it.”
“Angela has a rare clarity of vision in how she talks about the arts, not just as programs or performances, but as measurable, transformative forces in our communities. This is challenging and important work for our field, and Angela has led it with insight, creativity, and a sense of purpose that is already shaping a powerful new narrative for the arts.”
About Angela Meleca
Angela Meleca is a national arts strategist and founder of Meleca Creative Advisors, and the creator of the Return on Art™ Framework. She helps arts leaders shift from outdated advocacy to strategic messaging backed by real-time data and Pre-Advocacy.
Her work has helped unlock more than $160.7 million in public funding, equipping leaders with smarter metrics and storytelling that funders understand.
Angela built this toolkit to provide arts leaders with a clear and confident way to demonstrate impact — and secure the relevance, resources, and revenue they deserve.
Want to apply the Return on Art™ Framework to your organization? Book a 1:1 call